Top related persons:
Top related locs:
Top related orgs:

Search resuls for: "influencer"


25 mentions found


Peloton isn't going under imminently, but let's be real here: No fitness fad lasts forever. While there was a lot that went wrong, the long and short of it is that Peloton failed to read the room on its pandemic popularity. "It's not that Peloton isn't a good business model; it's that it simply isn't a mass product but more of a niche, luxe one," she said. Investors have soured on the company, and Peloton's once $50 billion market cap has fallen to under $2 billion. It also has to contend with the gym, which has all sorts of classes and fitness equipment that let people mix things up, including, in many cases, Pelotons or other connected-fitness devices.
Persons: I've, Tae, monthslong, Rina Raphael, Simeon Siegel, It's, That's, Siegel, Paul Golding, it's, Golding, there's, Raphael, Natalia Mehlman Petrzela, Emily Stewart Organizations: Private, BMO Capital Markets, Macquarie Capital, Google, YouTube, New School, Facebook, Business Locations: COVID, unsubscribing, Barre, America
CNN —There’s a new arrival on the list of the most popular baby names in the US. Officials also pointed out that pop culture is having an impact on the list of baby names that are rising in popularity the fastest. In a news release Friday, the Social Security Administration credited a social media influencer for inspiring the trend. Influencer Kaeli Mae, shown here attending New York Fashion Week in February, says she was surprised to learn of her name's rising popularity. Curtis Bonds/NetflixKihm traces the name’s rising popularity back even earlier, to 2015, when NFL player Cam Newton named his son Chosen.
Persons: CNN —, Mateo, Benjamin, “ Mateo, , Sophie Kihm, Kihm, Liam, Olivia, , it’s, Kaeli, Kaeli McEwen, Kaeli Mae, Influencer Kaeli Mae, Manny Carabel, McEwen, Nameberry, Alitzel, Chozen, Cobra Kai, Yuji Okumoto, Kai, Curtis Bonds, Cam Newton, Barbie, Ken Organizations: CNN, Social Security Administration, Social Security, New York, US Social Security Administration, Netflix, NFL Locations: United States
But while the company's profile in the industry has stayed constant and swaggering, behind the curtain, its business has been increasingly troubled, 10 insiders told Business Insider. Creator economy professionals mingled beneath glowing jellyfish and coral light fixtures inside Jellysmack's creator lounge during VidCon 2023. "As a startup in the ever-evolving creator economy, we are constantly testing and adapting our business model," the Jellysmack spokesperson told BI in a statement. Advertisement"The world was falling apart with the pandemic, but early Jellysmack felt like a dream," the second former staffer told BI. BI viewed two Jellysmack contracts and an email exchange between Jellysmack and one of its creator clients to verify the practice.
Persons: , SoftBank, lanyards, Jellymack, Jellysmack, YouTubers, Brad Mondo, Meta, Michael Philippe, Jellysmack cofounders Swann Maizil, Robin Sabban, Nathan Guetta, Condé Nast, Youri Hazanov, Sean Atkins, hasn't, Snapchat —, Amanda Perelli, JellyFi, deprioritize, that's, it's, Ollie Forsyth, They've Organizations: Service, Business, Facebook, influencers, BI, YouTube, Disney, Comcast, Keli, Big Tech, cryptocurrency, MTV, HBO, Copyright Capital, SoftBank, Productions, OKA Media, Network Media LLC, Crime, Star, Spotify, Crime Network Locations: VidCon, SoftBank
A lot of parents think they don't need to talk to their kids about porn, but as an adult filmmaker, I never had that option. Talking to children about porn isn't just important for parents in the adult entertainment industry, though. We can't assume our kids have not seen porn. That's why I created the nonprofit The Porn Conversation to give families tools to help them talk with kids about porn literacy. Pointing out the things we see and questioning them helps children build the skills they'll need to understand porn.
Persons: , Erika Lust, I've, what's, they're, it's Organizations: Service, Lust, Business
Read previewInfluencer Victoria Paris unboxed a shining new Gucci bag in a TikTok video on April 1. Nearly a month later, on April 30, she shared a video of herself throwing that same designer bag against wooden stairs. one person commented on a reposted clip of Paris throwing her bag. @andiwashington_ Charms on bags love love love ❤️ accessorize my vintage bag with me ♬ original sound - Andi Washington 🐬💗✨Then there's Mary-Kate and Ashley Olsen. AdvertisementTikTokers recently noticed that Hermès bags carried by the famous twins are far from pristine.
Persons: , Olsen, Jane Birkining, Jackie, TikTokers, Paris, I'm, Jane Birkin, Birkin, Jean, Louis Dumas, Jun Sato, Gucci, Andi Washington 🐬💗 Organizations: Service, Paris, Business Locations: Paris
Read previewThe expansion of legal gambling in the US has kickstarted the growth of gambling influencers who play and promote sports betting, slots, and other casino games online. On Wednesday at the SBC North America Summit in New Jersey, the three gambling influencers broke down how they make money from their content and the challenges of promoting gambling online. AdvertisementUnlike some other content niches, restrictions on gambling content can limit the ways influencers earn and how much they can make. Platforms like YouTube and Twitch restrict gambling on certain sites, while others, including Instagram and TikTok, limit how gambling content is distributed. The pros and cons of affiliate deals for gambling influencersDuffy said he likes doing affiliate deals because he can be a positive influence in the industry.
Persons: , Josh Duffy, Kelly Koffler, Jon Della Terza, influencers, Duffy, influencers Duffy, Koffler Organizations: Service, YouTube, Business, SBC North America Summit Locations: New Jersey
This story is available exclusively to Business Insider subscribers. Traditional agencies that work with top Hollywood talent — like blue-chip firms CAA, UTA, and WME — have started representing YouTube, Instagram, and TikTok stars, working with popular creators from Addison Rae to Emma Chamberlain. Some management firms and agencies are focused on specific criteria, like creators in the lifestyle category or those from diverse backgrounds. "There wasn't a huge prioritization of diversity in the influencer space, which was a problem for me, especially as a Black woman," CFG founder Annelise Campbell told Business Insider. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve.
Persons: WME —, Addison Rae, Emma Chamberlain, Annelise Campbell, Shayanne Gal Organizations: Business, Hollywood, CAA, UTA, YouTube, Entertainment
YouTube star MrBeast has parted ways with his talent manager after six years. AdvertisementMrBeast broke up with his talent manager of six years, and it's a wake-up call. YouTube's biggest star striking out alone could signal that creators may not always need middlemen. "He's just taking control of his brand," Varbanova said. An in-house team would likely have a narrower network than a talent agency and be able to offer less support with other tasks.
Persons: MrBeast, , Jimmy Donaldson, Donaldson, Reed Duchscher, Semafor, Duchscher, Donaldson's, influencers, Nikita Walia, Walia, Katya Varbanova, Gleam, Alfie Deyes, Jim Chapman —, Raff McDonald, Varbanova, Burger, He's, It's, he's, Courtney Bagby Lupilin, Lupilin, doesn't Organizations: Service, Night Media, Bloomberg, Blank, Inc, YouTube, Little Red Management Locations: Dallas,
A military unit called "Bars Kaskad" is recruiting Russia's elite, the UK Ministry of Defence said. It likely allows recruits to "sidestep" usual service requirements "with guaranteed safety," said the MoD. AdvertisementA special Russian military unit is recruiting Russian elites, the UK Ministry of Defence (MoD) said in a post on X, formerly Twitter. The unit is primarily involved in unmanned aerial vehicle (UAV) operations far from the front lines in Ukraine, likely allowing Russian VIPs to "sidestep usual military service requirements with guaranteed safety," the MoD said. AdvertisementAlexei Blinovsky was pictured serving with Bars Kaskad on April 16, per the MoD.
Persons: , SERGEI SUPINSKY, Ruslan Leviev, Russian, Yelena Blinovskaya, Alexei Blinovsky, Vladimir Putin's Organizations: UK Ministry of Defence, MoD, Service, Russian, Russian State Duma, Putin United Russia Party, Getty Images, Conflict Intelligence Team, Guardian Locations: Ukraine, Russian, AFP, Kaskad
Allyson BiasThe key to happiness: dopamine dressingBarnthouse didn't create the concept of dopamine dressing, but she lives by it. "Every day when I get ready, I'm really excited for my coffee, and I'm really excited to get dopamine dressed," she told BI. AdvertisementPut simply, the mom of two says dopamine dressing ultimately means you "dress better to feel better." In Barnthouse's case, dopamine dressing looks like tulle tops, platform heels, sparkling skirts, and countless jewel-toned gems across her hands, ears, and neck. "Dopamine dressing is really about dressing in a way that makes you feel good.
Persons: , it's, Hannah Barnthouse, Allyson Bias, Carolyn Mair, Mair, Elton John, Barnthouse, Allyson, Hailey Bieber, I've Organizations: Service, Business Locations: Oklahoma
A TikTok went viral showing a woman on a Southwest Airlines plane lying in the overhead locker. It's not the first time this has happened, a flight attendant was spotted lying in an overhead locker in 2019. AdvertisementA TikTok video recently went viral showing a woman lying in the overhead locker of a Southwest Airlines plane, leaving passengers baffled. He said that the overhead locker directly above your seat doesn't belong to you. Overhead locker space is a hot-button issue for passengers, so it's probably wise to avoid using it as a seat, too.
Persons: It's, , Veronica Lloyd, Lloyd, it's Organizations: Southwest Airlines, Service, The New York, Daily, ABC News, Business, Fox News Locations: TikTok, Albuquerque, Phoenix
Mumbai, India CNN —As Indians head to the polls in a massive ongoing nationwide election, much attention has focused on the country’s explosive growth under Prime Minister Narendra Modi’s leadership. There is expected to be 740 million active smartphone users in India by 2030, according to EY India. “I wanted to make similar shoes that were printed with ‘Made in India,’” Shah says. After four years of trial and error, Shah Shoes was born. Some 17 years on, Shah Shoes has helped support his family back in Bihar, including six siblings.
Persons: Narendra Modi’s, — Modi, Javed Khatri, Noemi Cassanelli, he’d, Khatri, , , , , Apoorva Mukhija, , Instagram, Mukhija, ” Mukhija, That’s, she’s, she’d, Jameel Shah, CNN Jameel Shah, Shah, wasn’t, CNN Shah, Kylie Minogue, ” Shah, , ’ ” Shah, Shah Shoes, Priyanka Chopra, Katrina Kaif, He’s, Modi’s Organizations: India CNN, Bharatiya Janata Party, BJP, CNN, EY, World Bank, Facebook Locations: Mumbai, India, , Bangalore, Silicon, , EY India, Dubai, London, California, , Delhi, Bihar, India’s, Dharavi, Australian
A new wave of startups are trying to change the digital advertising industry. They're pitching new tech for cookieless ads, streaming TV, and influencer marketing. Here are 24 pitch decks that startups have used to attract investors. AdvertisementAfter years of challenges securing funding, a new wave of advertising startups is raising millions. Here are 24 pitch decks that top execs and founders have used to sell investors on their companies.
Persons: Organizations: Service, Millennial Media, Business, Vibe
Donald Trump spent his day off from court at a supporters' dinner at Mar-a-Lago, Axios reported. The former president hosted fans who'd bought NFTs from his "Mugshot Edition" collection. Footage from the event showed Trump claiming that Joe Biden "has no idea" what crypto is. The mugshot NFTs cost $99 apiece. AdvertisementIn one post on X, the former president is seen saying: "Can we donate to the Trump campaign using crypto?
Persons: Donald Trump, Axios, who'd, Joe Biden, , Daniels, Joe, Trump, Crypto, Frank Degods, Biden, Gary, Gensler, you'd Organizations: Mar, Trump, Service, Biden, Securities, Exchange, SEC, cryptocurrencies
Plenty of companies are reining in their rhetoric and in some cases action on issues such as sustainability and diversity. Over the past decade, many corporations have at least professed to take a more active role in social issues, under pressure from their customers and, more importantly, employees. After last year's Bud Light debacle, which was a real blow to its business, executives fear they'll be the next target of some anti-woke outcry. For the fourth quarter of 2020, 131 companies mentioned ESG, and 34 mentioned DEI or diversity and inclusion. This may be a great un-wokening, but maybe corporate America was actually never that committed to the idea in the first place.
Persons: Paul Polman, It's, Naomi Wheeless, Eventbrite, Donald Trump, Larry Fink, George Floyd's, ESG, Andrew Jones, there's, Bud Light, influencer Dylan Mulvaney, haven't, Philip Mirvis, Bud, they'll, they'd, Jones, it's, Fink, FactSet, — we're, wasn't, Alison Taylor, University's, we've, Roe, Wade, Taylor, isn't, Dylan Mulvaney, Bud Light's, Kenneth Pucker, Emily Stewart Organizations: Unilever, Unilever wasn't, Unilever isn't, Companies, Business, Sporting Goods, Conference Board's ESG, Morningstar, Babson, AIG, Amazon, ExxonMobil, University's Stern School of Business, Anheuser, Busch, Fletcher School, Tufts University Locations: Plenty, America, ESG, New, Charlottesville
download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at how Corporate America is rethinking its sustainability and diversity efforts amid a push to avoid being labeled "woke." The rallying cry against companies' progressive campaigns is starting to leave a mark on Corporate America. AdvertisementAfter years of big promises and grand plans around social issues like diversity and sustainability, companies have taken a noticeable step back , Business Insider's Emily Stewart writes. The electric car maker axed more than 3,400 job postings in North America down to just three on Wednesday.
Persons: , let's, wokening Brooks Kraft, Emily Stewart, Emily, ESG, hasn't, Peter Thiel, Donald Trump's, Bud Light, influencer Dylan Mulvaney, Rock, Saul Loeb, Chelsea Jia Feng, Wall, Warren Buffett, It's, Justin Sullivan, Elon, Eric Schmidt, Steve Mnuchin, Kevin O'Leary, salespeople, BI's Rob Price, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, wokening Brooks Kraft LLC, Corporate America, Trump Media, Getty Images, of America, Berkshire Hathaway's, People's Bank of China, Chelsea, Microsoft, Google, YouTube, Netflix Locations: America, Beijing, North America, New York, London
In this composite image a comparison between Former Boxer Mike Tyson (L) and Jake Paul (R). Mike Tyson's return to the boxing ring to fight Jake Paul this summer is already seeing soaring ticket prices and strong bettor interest. The two previously achieved the first ever sold out women's headline boxing event at Madison Square Garden. Most Valuable Promotions also has a unique offer for the fight — a $2 million VIP package. The odds show Jake Paul as the current favorite (-145), but 70% of the money is being bet on Tyson.
Persons: Boxer Mike Tyson, Jake Paul, Tyson, Paul, Mike Tyson's, influencer, Katie Taylor, Amanda Serrano, Nakisa Bidarian, Bidarian, BetMGM, Jake Paul haters, Alex Rella, We're Organizations: T, Netflix, Madison Locations: Arlington , Texas, BetMGM, U.S
Audiences are favoring authentic and knowledgeable content creators over follower count. It's the "intellectual influencers," or "thought leaders," who are likely to thrive. AdvertisementNya Étienne, who is a journalist and TikTok content creator, refers to this concept as the rise of "the intellectual influencer." People want 'edutainment'This new breed of influencer could outlast all the rest and may soon be dominating social media feeds. AdvertisementBack when posting on social media was novel, the audience of an aspiring content creator would grow exponentially simply because they were entertaining to watch.
Persons: , Nya, Katya Varbanova, Varbanova, who's, Dubuisson, Keith Lee, Kaye Putnam, Putnam, they're Organizations: Service, YouTube, Matter Communications Locations: Bazaarvoice, Boston
AB InBev Budweiser and Bud Light brand beer cans at a store in the Queens borough of New York on Feb. 28, 2024. Shares of Belgium's AB InBev rose 5% Wednesday morning after the company posted higher revenue and profit in the first quarter, as analysts said it had escaped the drag from a year-long boycott of its Bud Light brand relatively unscathed. The company nonetheless managed to increase revenue by 7.8% last year, driven by higher sales in the Asia-Pacific and Central America regions. The first-quarter results showed a 11.1% drop in sales of AB InBev's own beer brands in North America, which it said was primarily due to Bud Light. The results also flagged growth in its Corona brand, particularly for its non-alcoholic beer brand Corona Cero.
Persons: Stella Artois, Bud Light, influencer Dylan Mulvaney, Donald Trump, Jason Warner Organizations: InBev Budweiser, Bud Light, Belgium's, InBev, Light, Corona, Former U.S, InBev's, U.K, Revenue Locations: Queens, New York, Asia, Pacific, Central America, North America, China, Brazil, Colombia, Europe, Mexico, South Africa, Corona
At least, that's what a new report by social-media-management-and-analytics company Sprout Social found. The April report from Sprout Social also broke down the average amount influencers charge for sponsored posts — with most charging at least $250 — consumer and creator views of AI influencers, and more. Sprout Social breaks down how much the influencers surveyed in February charged for sponsored content. Many of the influencers surveyed said creating long-form videos takes more time and doesn't usually pay off in terms of engagement. Meanwhile, many of the influencers surveyed (49%) said they were afraid virtual influencers would take paid opportunities away from humans .
Persons: hasn't, they'd, Gen, Scott Morris, TikTok, Gen Zers, Sprout, , influencers, Zers, Gen Z, Jessica Morrobel Organizations: Social, Sprout Social, Business, Sprout, Facebook
Many AI adult influencers have turned to OnlyFans competitor Fanvue to monetize their content. MySentient has been investing in creating "sentient" AI chatbots based on people that range from adult creators like Amouranth to Jesus. Elaina St James has used different AI tools to generate images of herself in different contexts and outfits. To create these characters, they use a variety of AI tools, including Unstable Diffusion, an AI image generator that focuses on NSFW content. Others see the power of AI but also the issues it could create for the adult industry as a whole.
Persons: Riley Reid, Ana Levy, Isla Moon, Jada Sparks, Fanvue, it's, OnlyFans, Fortune, Riley Reid's Clona, immortalize, Riley, MySentient, Amouranth, Jesus, Reese Leysen, Leysen, We've, Robert Weiss, that's, she'd, James, Elaina, James Level, , Eva AI, MyClub.ai, Eva, MyClub, Jessica Moore, Elaina St James, St James, Zoe Fox, Aika Kittie, Margot Robbie, Influencer Sophie Annaston, she's, Sophie Annaston, who's, It's, Charles Lyle Organizations: Business, MyClub, AVN, Media Locations: Philippines, India, Pakistan, Canada, Spanish, Fanvue, Lipa
Rachel Maeng Brown is a former NCAA rower who now works with student-athletes at her firm Gen Agency. The agency has provided NIL education and consulting to college athletes, collectives, and schools. AdvertisementKnowing your worth is a struggle many college athletes face now that they can make money from their name, image, and likeness, known as NIL. To help athletes understand their value, influencer-marketing-and-production company Gen Agency has been educating and consulting college athletes on NIL. "Our big focus is creating a sustainable NIL marketplace at each university," Rachel Maeng Brown, the founder and CEO of Gen agency, told Business Insider.
Persons: Rachel Maeng Brown, Brown, Organizations: Agency, Service, Gen Agency, Business
Issa Rae is adding to her business ventures with a new company, Ensemble, to connect brands with diverse creators. The company seeks to attract ad spending by connecting brands with a network of 50 up-and-coming creators, including Leo Gonzalez, Mark Phillips, and Drew Afualo. Ensemble is separate from Rae's media and entertainment company, Hoorae Media, which was formed in 2020 out of Issa Rae Productions. In addition to Rae's TV and film production label, Hoorae encompasses a marketing arm, Fête; a management company, ColorCreative; and an audio division, Raedio. "We want Ensemble to be seen as a general market company," McKay said.
Persons: Issa Rae, Leo Gonzalez, Mark Phillips, Drew Afualo, It's, Issa Rae Productions, Sienna, Rae, Ian Schafer, Matt Berger, Keith Lee, Schafer, Garrett Manet Montrel McKay, McKay, We're, Dallas Turner, Popeyes, influencers, Montrel McKay, Bud Light, we're Organizations: Pepsi, Hoorae Media, Raedio, Sienna Naturals, Business, Ensemble, Hoorae, PQ Media
Learn moreThe first Monday of May is here, which means that it's officially time for the 2024 Met Gala. We've compiled everything you need to know about the event, including who will be in attendance and where to watch a free Met Gala red carpet live stream. Where to watch the Met Gala in the USThe Met Gala will live stream exclusively through Vogue. via live TV packages like Sling TV and Hulu + Live TV. Shop at SlingHulu + Live TV Hulu + Live TV includes over 90 channels, along with Hulu's on-demand library and access to Disney Plus and ESPN Plus.
Persons: We've, Anna Wintour, you've, Wintour, Gwendoline Christine, La La, Ashley Graham, Emma Chamberlain, Ross Mathews, you'll, Hulu's, TikTok, ExpressVPN, Will Taylor Swift, Taylor Swift, Swift hasn't, they've, Swift, Zendaya, Jennifer Lopez, Chris Hemsworth, Loewe, Jonathan Anderson, Shou Zi Chew, Kardashian, Jenner Organizations: Business, Vogue, YouTube, La La Anthony, Hulu, Disney, ESPN, Disney Plus Locations: Hulu, England, France
This story is available exclusively to Business Insider subscribers. AdvertisementBut on May 2, a tourist on Nantucket found their Cybertruck trapped in the sand, requiring a tow truck to free it. According to the tow operator, the driver made one crucial error: He forgot to let air out of the tires. The tow operator said the safe spot for beach driving is between 18 and 22 psi. Representatives for Tesla did not immediately respond to a request for comment from Business Insider.
Persons: , hasn't, Elon Musk, Tesla, who've, There's, Marques Brownlee, Michael Brooks, Myles Russell Organizations: Service, Business, Traffic, NHTSA, Center for Auto Safety Locations: Nantucket, Canadian
Total: 25